That at 22, justin bieber merch is the center of polemic debates about his style is one thing of your surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, or even flaunting particularly controversial slogans across his shirts. Instead, they have a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not quite tabloid fodder.
Yet having said that, he’s drawn considerable attention (and backlash) for more recent looks, such as the Nirvana band T-shirt by L.A. brand Fear of God which he wore towards the American Music Awards late last year. Critics were scathing: the reigning prince of pop dares to become of the storied grunge band?
Longtime stylist Karla Welch, who first signed on to do business with Bieber on his Believe Tour in 2012, has a explanation for all the hoopla: It’s a testament to the singer’s growing style influence. “He’s been pushing men’s fashion for the past five-years,” she says. “Should you look at the outset of the Believe Tour, he was getting heat for your drop-crotch pants and super long T-shirts. But now, if you go to any menswear store, the truth is those styles reflected.” Much like Bieber, Welch doesn’t “worry about negative feedback,” she says. “Haters gonna hate.”
In spite of the Nirvana controversy, Welch went to The fear of God and worked with the designer Jerry Lorenzo on five searches for Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We certainly have been buying [Jerry’s] stuff for the past 2 years; it’s been an extremely fun process working [together],” Welch says of the custom-made denim and tees. Interspersed is going to be Raf Simons pieces (“Justin is very into Raf lately”), Adidas shoes, and justin bieber sweatshirt, like thigh-skimming T-shirts for layering. “I could possibly begin to see the looks changing from concert to concert with the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments have been created to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (they have less than 1 minute to change backstage), the look is not so better than precisely what the singer sports regularly on Instagram. “It’s more street grunge having a very vintage skater feel,” Welch describes. “I found myself surviving in Vancouver during the grunge era — I accustomed to drop to Seattle to observe Pearl Jam play — and i also always loved how those stoner boys looked. That’s bieeber we started doing with the Purpose videos and now together with the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber shirt has a ongoing campaign deal with.
Raised in Powell River, Bc, Canadian heritage has become an asset for Welch from the start. “We met and clicked,” the stylist says of Bieber, who grew up in Stratford, Ontario. “Canadians inherently love Canadians; that’s always been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is usually tending towards the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there have been no hesitations about taking on a more controversial pop star being a client. “When you pay attention to everything the press needs to say, you’re losing at life,” she says, noting that now more than ever the two possess a “one hundred percent collaborative” relationship. “Justin enjoys the method.”